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Pricing Your Home in A Seller’s Market

Pricing your home properly is one of the most critical parts of the entire home selling process.

Right now we are in the middle of a seller’s market. For the past couple of years inventory has been low while demand has been high.
Home prices have been steadily rising, but what does that actually mean when you’re ready to sell your home?
Here’s some facts to consider when pricing your home in any market:

Will it Appraise? Pricing Your Home

It doesn’t really matter what a buyer is willing to pay for your home.
Wait, did I just say that?

Yes; and it’s 100% true. A buyer and seller can shake hands and agree on a price, but unless it’s a cash deal the appraisal value will be the deciding factor —not the buyer’s willingness. The lender relies on the appraisal to determine the home’s true value, and how much they are willing to lend the buyer.

Using an experienced, full time Realtor® is key to correct pricing. As a Realtor® who specializes in Lee County, Florida properties, I can pull neighborhood comps, calculate upgrades (pool, fenced in yard, recent renovations) and help my seller price their home for maximum financial benefit, while protecting them against the loss of a deal due to incorrect pricing.

As a point of clarity, appraisals don’t “come in low”; they come in below contract price. Appraisers do not place a stamp of approval on contracts. They follow mandated guidelines. This is why it’s so vitally important to work with an experienced real estate agent.
According to the National Association of Realtors® recent report (April 2022), homes appraising significantly lower than expected is a common obstacle in today’s seller’s market.

Remember, regardless of the climate, the longer a property sits on the market, the more potential red flags pop up in a buyer’s mind. The house will likely still sell, but possibly at a lower price and no one wants to leave money on the table.

pricing your home for sale

Finding the Sweet Spot in a Seller’s Market | Pricing Your Home 

Strategically pricing your home in a seller’s market is often the best way to encourage multiple offers. The goal is to find that sweet spot that will attract highest and best offers. Again, a seasoned real estate professional will provide you with the information you need to make the best pricing decision.

A Word About Repairs

There are some minor things that can be skipped over, especially in a seller’s market. Maybe a landscaping overhaul isn’t necessary. It likely won’t make or break a home sale in this market. But what about roof or plumbing repairs?

Anything that can affect the property’s ability to be insured or affect the appraised value should still be taken care of before putting your home on the market. Of course, every property is different so this advice isn’t the hard and fast rule for every home, but that’s where your Realtor® comes into play and can steer you in the right direction.

If you are thinking about selling your SW Florida home and would like to discuss the best options for your financial goals, give me a call.

Shelby Tompkins, Realtor®
Schooner Bay Realty 
239-464-2278

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